Privacy Policy

Last Updated: January 15, 2025

At Trochem, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our financial advisory services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

We collect information that you voluntarily provide to us when registering for our services, expressing an interest in obtaining information about us or our products and services, participating in activities on the website, or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the website, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Personal Identifiers: Name, email address, phone number, company name, job title.
• Business Information: Business stage, industry sector, funding requirements, and other information related to your company's financial needs.
• Financial Information: For clients utilizing our services, we may collect additional financial information necessary to provide effective advice and assistance.
• Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

Automatically Collected Information

In addition, when you visit our website, we may collect certain information automatically from your device, including:

• Device Information: Such as your mobile device ID, device type, and operating system.
• Log Data: Our servers automatically record information including your IP address, browser type, referring/exit pages, and timestamps.
• Usage Information: We collect information about your activity on our website, such as which pages you visit and for how long.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

• To Provide and Maintain our Service: Including to monitor the usage of our website.
• To Manage Your Account: To manage your registration as a user of our service.
• To Contact You: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to our services.
• To Provide You with Support: To address and respond to your requests, inquiries, and concerns.
• To Evaluate and Improve our Service: To provide better services, marketing, and events to our users.
• For Business Transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
• For Other Purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our website, products, services, marketing, and your experience.

Disclosure of Your Information

We may share your personal information in the following situations:

• With Service Providers: We may share your information with service providers to monitor and analyze the use of our website, to contact you.
• With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
• With Other Users: When you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• To Protect Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to object to processing of your personal information
• The right to data portability
• The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details provided below.

Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law. No purpose in this policy will require us keeping your personal information for longer than the period of time in which users have an account with us.

Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.